Friday, 4 March 2011

SEO Stage 2 - The off-site work

The Rationale behind Off-site SEO

Once the on-site work has been completed, that is, the site is populated with original content and the keyword density, meta tags and descriptions are complete it is time to focus on link popularity. Google takes the view that if lots of sites are linking to your content then it must be good and accordingly will move the site up the search rankings. However, the Google algorithms are far more sophisticated than just looking at how many links. It is all about the quality and the relevance of the links. If you have 1000 links from non-indexed pages from websites that have no correlation to yours then these are verging on being of no value.

Conversely if you have a single link from a website which has a similar theme and the link is from a page with a page rank of 4, then this link will positively help your search position rankings. This link will give you a 2 fold benefit. Firstly it will show that your site is valued and this will give a small boost to any search terms, Secondly and more significantly it will give a tremendous boost to the search term used in the anchor text to the link which means that you need to ensure that the anchor text is matched to your target keywords.

Now that's the basic philosophy behind link popularity but the question is how do you achieve this?

Off-site Linking Campaign

The ideal way to get high quality links is to create great content and this will naturally encourage other sites to link to yours. This is certainly the Google thought plan and there is no doubt about it this certainly will happen. The issue for most webmasters is that this process is normally too slow and it may take years for the website to naturally attract these great links.

Without a shadow of doubt the best way to complement this is to target sites with comparable content and get in touch with the webmasters and look towards enticing them to link to your site potentially with a 3 way reciprocal links plan if you can find 2 potential partners. This ring of links will give a more natural linking than a straight exchange program between 2 websites which google is viewed not to favour as much.

This strategy of linking certainly is optimal but is best boosted by complementary techniques.
The first one of these is to use article sites. Write some original articles to promote your site or products ensuring that you use a keyword density of between 2% and 5% for the keyword you wish to target. Then ensure that you have a link back with this keyword in the anchor text within the article. Articles need to be say 300-600 words in length and of original content. You can then publish to a range of article sites starting with most highly regarded, Ezine Articles and then utilising the vast array of others like Article Dashboard to promote your site. Once the articles are approved and indexed you should see and improvement in the search listing position for the chosen keywords.

The next complementary technique is to create short videos with a link back and publish these to the main video sites like You Tube. Google loves these sites and Will index really fast which will give you a good link back. The other key benefit here is if you create a good video it is also a great advertisement for your site and products.

The next part is to use social bookmarking to find people that have a common interest in your website objectives and then through Twitter, Facebook etc. start to create a community of people have common interests.

Another technique which is used is Profile Pages which are the pages on Web 2,0 sites where you can register. By careful selection of these sites you can then create profile pages with relevant content and linkbacks to your website.

So there we have a brief overview of some of the major techniques which are used by the SEO companies or ones which you can use yourself. Now the success of your plan is all down to the care, thought and dedication that you put into the process and a well devised SEO plan should give lasting results. But make sure that your approach is not spammy or unnatural because you will definitely be penalised for that so if you are unsure then it is probably best to leave it to an expert IT Services company.


At 2 May 2015 at 09:37 , Blogger Unknown said...

SEO company Marketing1on1 Houston The right Houston SEO expert should explain all your option and break ... They should be well versed in the art of SEO and be able to explain every aspect of it.

At 24 July 2018 at 09:12 , Anonymous Anonymous said...

On the off chance that you are searching for driving firm which gives the best SEO works, at that point you are on an opportune place this SEO is the best and trust-able association by the numerous individuals for getting the best SEO administrations and work for their website and they all get the positive come about in the wake of securing the SEO administrations shape this.

At 26 October 2018 at 21:27 , Anonymous Anonymous said...

At 4 January 2020 at 00:46 , Blogger Top SEO Agency Singapore said...

I should refer to a debt of gratitude is in order for sharing such indispensable data. Website design enhancement have constantly assumed an extraordinary job in computerized advertising, this point has truly affected me for improving. SEO Agency Singapore, SEO for Dentist

At 13 January 2020 at 20:44 , Blogger seoservicedelhi said...

Simply needed to thank about the article that was on Website optimization, it merited understanding it. seo company delhi

At 13 February 2020 at 23:40 , Blogger SEO New Delhi said...

SEO company providing excellent optimization services for your business. Our list of offerings includes SEO Services, PPC Management Visit:

At 18 February 2020 at 02:57 , Blogger Unknown said...

Thanks for your blog, SEO Service in Delhi for generating sales lead a successful online business? The best for your website plays a major role in boosting online business. It is the face of any business and businessman for the customers. A well-mentioned website drives immense traffic. In addition to this, if you are not able to do all the things by yourself, then you can avail of the services of any trustworthy professionals SEO Services provider company. An SEO company would be the best if it is using affordable local seo services pricing for big and small types of business. This is the characteristic that impresses the customers and tells them how unique your products/services.

At 4 June 2020 at 09:26 , Blogger Unknown said...

Amazing blog that was loaded full of information. digital marketing consultant blog

At 16 October 2020 at 07:07 , Blogger said...

I really liked your work which you have done on your blog. Thanks for posting it. Keep it up. SEO Marketing Firm in Singapore.

At 27 November 2020 at 03:25 , Blogger boostmyseonow said...

Thank you so much for posting such informative post about SEO. I got some descriptive information from this post. Keep Posting. Search Engine Optimization Company Queens.

At 4 December 2020 at 03:55 , Blogger Ariyya soliman said...

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Check out:

At 26 December 2020 at 02:22 , Blogger Lauren Chevalier said...

I think this is a charming issue, I expect you would surely post on it again sometime near the future. Thanks guys!

At 1 January 2021 at 02:05 , Blogger Lauren Chevalier said...

Communication was easy, and the speed at which they produced a high-quality design based upon solid research in a quick timeframe impressed.
web designing studios

At 8 January 2021 at 23:20 , Blogger Matthew McGregor said...

They clearly outlined their curated links goals, which have nearly all been met. The team is nice and invested in providing the best service possible.

At 15 January 2021 at 05:53 , Blogger ahmed said...

Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. digital marketing

At 17 January 2021 at 22:35 , Blogger Unknown said...


At 24 January 2021 at 21:45 , Blogger maurya said...

This is such an excellent article, I am very clarified with your content.
php 7.0
digital marketing ideas
big data use cases
roles in salesforce
android interview question and answer
basic excel interview questions

At 25 January 2021 at 04:22 , Blogger Hemapriya said...

Great Post!!! Thanks for the data update and waiting for your new updates.
DOT NET Training in Chennai
DOT NET Course in Bangalore
Dot net Training Online
Dot Net Training in Coimbatore

At 6 March 2021 at 02:51 , Blogger Melissa S. Maurer said...


At 7 March 2021 at 06:14 , Blogger Qaiser Mehmood said...

If the SEO service provider will be writing or editing your web site copy a key component of organic search engine optimization scrutinize their writing. Are the articles they post their own? Or, have they copied articles that appear elsewhere on the Web? If they aren't posting their own writing, you probably won't want them writing web copy for your site. Different people have different goals and different values. Thinking from a logical perspective you must realize the lowest price SEO is not the cheapest. The best SEOs probably do much more than SEO. Either through personal knowledge or social networking an SEO worth their price should be able to advise you on other aspects of your site. An SEO who only knows SEO and has no social network built up is probably not a very good SEO. You can hire professional seo expert in dubai and globel. Visit this link:


Post a comment

Subscribe to Post Comments [Atom]

<< Home